Landing Page

A landing page is a web page specifically designed for a focused marketing or advertising campaign. Its primary purpose is to encourage visitors to take a specific action, such as signing up for

• Newsletter,
• Downloading a free resource,
• Making a purchase, or
• Filling out a contact form.

Landing pages are distinct from regular website pages.

They are optimized for a single and clear call to action (CTA).

They're often created with the content or message of the marketing campaign.

Landing pages can be created relatively quickly, making them an ideal choice for time-sensitive promotions and campaigns compared to driving traffic to a full website.